Prosper Lincoln
Sep 22, 2017
Rich Claussen
Prosper Lincoln

Experience
May 2016 – Present, Prosper Lincoln initiative. Hired to work across creative/start-up, business and educational communities to create a world-class ecosystem of Innovation and Entrepreneurism for Lincoln and the region. Major areas for strategic development and implementation include talent, collaborative engagement, ecosystem promotion and connectivity to capital and driving commercialization beyond proof of concept.
1986 – 2016, EVP, Partner and General Manager for Bailey Lauerman. Helped lead and grow the national marketing and advertising firm located in Omaha and Lincoln Nebraska. Major accomplishments included being named Ad Age Magazine’s 2013 National Small Agency of the Year; recognition by the American Association of Advertising Agencies as one of the top six creative agencies in the United States for its size; named by the Effie Worldwide organization as one of the four most effective independently owned agencies in the country; and helped grow the agency’s client roster from local/regional to a national/global focus serving brands such as PepsiCo, Union Pacific, ConAgra, the Negro Leagues Baseball Museum, TD Ameritrade, Bass Pro Shops, Disney, The Smithsonian Institute, Ameritas, Panda Express and Cuties.
Education
Graduate of the University of Nebraska in 1982, with a degree in Broadcast Journalism and Telecommunications.
Professional Service and Accomplishments
 Recognized as Marketer of the Year by the American Marketing Association’s Lincoln Chapter.
 Named Advertising Man of the Year and awarded the Silver Medal by the Advertising Federation of Lincoln.
 Served three years on the American Marketing Association’s National Professional Chapters Council.
 Inducted into the American Marketing Association Hall of Fame.
 Awarded top honors by the Effie’s, Cannes, The One Show, National Addys, AIGA, PRSA, Telly, Clio Awards and by Communications Arts, Graphis and Print magazines.
Personal Accomplishments and Community Service
 Received the National Community Leadership Association’s Distinguished Leadership Award.
 University of Nebraska, National Alumni Board of Directors and Executive Committee
 University of Nebraska College of Business Administration Marketing Advisory Board (current)
 University of Nebraska College of Journalism and Mass Comm. Alumni Board (President)
 University of Nebraska, Friends of the Libraries Board of Directors
 Country Club of Lincoln (President)
 American Marketing Association (President and National Professional Chapters Council)
 Advertising Federation of Lincoln (President)
 Juvenile Diabetes Research Foundation (President)
 Lincoln Community Foundation Board of Directors and Executive Committee
 Lincoln Community Foundation Board of Trustees (current)
 Lincoln Chamber of Commerce Board of Directors
 Boy Scouts of America, Cornhusker Council Board of Directors, Executive Committee and Eagle Scout (current)
 Foundation for Lincoln Public Schools Board of Directors
 Lincoln Public Schools Superintendent’s Community Advisory Board (current)
 Madonna Rehabilitation Hospital Foundation Board of Trustees (current)
 Lincoln Mayor’s Citizen Advisory Board (Vice-Chair)
 Leadership Lincoln Class IV